Nufuzli "Fortune” jurnali har yili dunyodagi 50 ta
eng "maftunkor” kompaniyalar (World’s Most Admired Companies) reytingini
e’lon qiladi. Jurnal tahririyati 2012-yil 1-mart kuni ushbu reytingning
bu yilgi versiyasini chiqardi. Shunday qilib, "Apple” kompaniyasi
ketma-ket besh yildan beri dunyodagi eng "maftunkor” kompaniyalar
reytingida yetakchilikni o‘zida saqlab kelmoqda. Kompaniya 2011-yil
yakunlariga ko‘ra jami 108 milliard dollar daromad oldi. Reytingda
ikkinchi o‘rinni ham ketma-ket uch yildan beri "Google” band qilib
kelmoqda. O‘tgan yili o‘zining ilk planshet kompyuteri – 199 dollarlik
"Kindle Fire”ni sotuvga chiqargan "Amazon” onlayn-riteyleri o‘z tarixida
ilk marta ushbu ro‘yxatning kuchli uchligidan joy oldi. Dunyodagi
eng "maftunkor” kompaniyalar ro‘yxatida kuchli o‘nlikka yuqoridagilardan
tashqari yana "Coca-Cola”, "IBM”, "FedEx”, "Berkshire Hathaway”,
"Starbucks”, "Procter & Gamble” va "Southwest Airlines”
kompaniyalari ham kirgan. Ushbu reyting 3 855 ta amerikalik
top-menejerlar, boshqaruvchilar kengashlari a’zolari va turli
tahlilchilar o‘rtasida o‘tkazilgan so‘rov yordamida tuzilgan. O‘rinlarni
aniqlashda kompaniyalarning innovatsiyalari, personalni boshqarishi,
ijtimoiy mas’uliyati, boshqaruvining sifati, moliyaviy barqarorligi,
mahsulot yoki xizmatining sifati, aktivlarini boshqarishi, uzoq muddatli
investitsiyalari, jahon bozorlaridagi raqobatbardoshligi kabi
mezonlardan foydalanilgan. Bugungi kunda dunyodagi eng qimmat, ya’ni
kapitallashuv darajasi eng yuqori kompaniya sanalgan "Apple” barcha
pozitsiyalar bo‘yicha eng yuqori ballni to‘plagan, deya ta’kidlaydi
"Fortune” jurnali. Dunyodagi eng "maftunkor” kompaniyalar, Fortune – 2012 (World’s Most Admired Companies, Fortune 2012) 1. Apple 2. Google 3. Amazon.com 4. Coca-Cola 5. IBM 6. FedEx 7. Berkshire Hathaway 8. Starbucks 9. Procter & Gamble 10. Southwest Airlines 11. McDonald’s 12 Johnson & Johnson 13. Walt Disney 14. BMW 15. General Electric 16. American Express 17. Microsoft 18. 3M 19. Caterpillar 20. Costco Wholesale 21. Nordstrom 22. J.P. Morgan Chase 23. Singapore Airlines 24. Wal-Mart Stores 25. Target 26. Nike 27. Exxon Mobil 28. Whole Foods Market 29 UPS 30. Boeing 31. Nestlé 32. PepsiCo 33. Toyota Motor 34. Samsung Electronics 35. Volkswagen 36. Intel 37. DuPont 38. Deere 39. Goldman Sachs Group 40. Marriott International 41. eBay 42. Cisco Systems 43. Accenture 44. Daimler 45. Wells Fargo 46. AT&T 47. Ralph Lauren 48. St. Jude Medical 49. Oracle 50.* General Mills 50.* Honda Motor 50.* Unilever
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